Henderson Land Group named " CCTV China Brand of the Year 2010 "
24 January 2011, Hong Kong - The Henderson Land Group was named "CCTV China Brand of the Year 2010" at the "CCTV China Brand of the Year Awards" presentation ceremony held in Peking University Hall on December 8, 2010. Among the 31 winning enterprises, Henderson Land Group is the only Hong Kong based company, reflecting the remarkable achievements in its brand position and success.
The "CCTV China Brand of the Year Awards" is jointly organized by China Network Television, CCTV's Financial Channel and other authoritative media, and supported by the Ministry of Commerce, State Administration for Industry & Commerce, General Administration of Quality Supervision, Inspection and Quarantine, All-China Federation of Industry & Commerce and China Consumers' Association. This annual Award aims to recognize enterprises with outstanding brand image and international brand competitiveness.
With decades of extensive experience in property development and property investment, Henderson Land Group has earned solid reputation in creating iconic commercial and residential development projects in mainland China and Hong Kong. Speaking at the award presentation ceremony, Mr. John Yip Ying-chee, Executive Director of Henderson Land Group said, "We are honored to have awarded China Brand of the Year amid the strong competition from the many successful enterprises. Henderson Land Group is committed to building landmark developments with latest technologies and innovative design. Our projects have been honored with many international awards, which are the result of close collaboration with some of the world's foremost architects and professionals with particular emphasis on the environment and sustainability. The Group will continue to build on its strengths to create modern lifestyles that meet customer aspirations."
In the prime cities of Beijing, Shanghai and Guangzhou, the Group's portfolio comprises large-scale commercial complexes for rental, which are excellently situated in prime locations on major transportation hubs. This is exemplified by World Financial Centre (wfc) in Beijing, which has recently become the first commercial development in mainland China to attain Platinum certification in "Leadership in Energy and Environmental Design" (LEED) - an accolade that acknowledged the Group's commitment to world-class building provisions and services.
In Shanghai, the Group's newest development Henderson Metropolitan is located right at the start of Nanjing Road East walking avenue. Designed by the acclaimed architect, Tange Associates of Japan, the project boasts some 40,000 square meters of retail space in a nine-storey shopping arcade, and a 15-storey tower offering some 40,000 square meters of grade-A office space. The Group's another project at Lot 147 Tianmu Road West of Zhabei district will be completed in the third quarter of 2011. The project at Lot 688 Nanjing Road West will provide a total gross floor area of approximately 70,000 square meters comprising a 22-storey office tower plus a two-level retail podium. With an innovative, quartz-like facade designed by Tange Associates, the project is poised to become another landmark in the Jingan district upon completion in 2013.
In the second-tier cities and provincial capitals of mainland China, the Group's main focus is on the development of large-scale high-end residential schemes, which create self-contained communities with extensive local amenities. Examples include projects that are currently put to sale: "Riverside Park" in Suzhou, the "Arch of Triumph" in Changsha, "Villa Green" in Chongqing, and "La Botanica" and "Palatial Crest" in Xian. These substantial residential communities combine unprecedented tranquil, green living environments with extensive local facilities and lifestyle conveniences. With a strong emphasis placed on design and planning, building quality, ancillary facilities, neighborhood improvement and after-sale services, Henderson Land Group's residential developments are truly unique in the market. The overwhelming demand for its completed developments in mainland China represents a very clear vote of confidence by customers in the Henderson Land brand name.