CRM Analyst (1-Year Contract)

• Support planning, developing and implementing customer programs along with member journey from acquisition, retention to reactivation
• To take ownership in customer-centric analysis including pre & post campaign evaluation, measure effectiveness to improve future response and ROI
• Develop and perform customer segmentation, profile and spending behavior analysis, for in-depth understanding of customer persona and needs
• Conduct monthly and regular reports
• Convert data into insights, key findings and actionable recommendations in order to achieve business and CRM KPIs
• Identify market trends and insights to optimize sales and business opportunities
• Handle ad-hoc project as assigned

• Degree in Marketing, Business Administration or related disciplines
• Minimum 2 years’ experience in CRM, data analytics, marketing, preferably in retail industry
• Fast learner with good project management, communication, analytical and problem-solving skills
• Strong business and marketing acumen, good numerical sense
• Well organized, creative, proactive, self-motivated, detail and result-oriented
• Knowledge in campaign management tools
• Good team player and able to work well independently

We offer attractive remuneration packages and fringe benefits to the right candidates.

Please send your resume with expected salary to us via:

• Email: recruitment@hld.com (Attached resume should be in MS Word or Plain Text format), OR
• By Post: Human Resources Department, Henderson Land Development Company Limited, 71/F, Two International Finance Centre, 8 Finance Street, Central, Hong Kong. (Please quote reference code on the envelope)