Senior Marketing Officer (Integrated Branding & Marketing)

• Support end-to-end planning and execution of integrated marketing campaigns including seasonal promotions, events and sponsorships, to enhance brand visibility and audience engagement
• Manage social media accounts and collaborate closely with tenants & agencies on content creation and production to ensure deliverables meet high-quality standards
• Ensure timely and accurate updates of marketing content and tenant information across all physical & digital touchpoints including POP displays, digital screens, social media, websites and mobile applications
• Collaborate with internal stakeholders, external agencies and vendors to align campaign strategies and ensure seamless execution. Monitor budgets and expenditures and manage procurement processes efficiently and in compliance with policies
• Monitor and track campaign performance against KPIs and evaluate overall effectiveness
• Provide support for ad-hoc projects as assigned

• Degree in Marketing, Public Relations, Communications, Business Administration or related disciplines
• Minimum 5 years’ solid marketing experience with exposure to integrated marketing campaigns, digital marketing or social media management, preferably gained in shopping malls, commercial property development or F&B industry
• Proactive team player with a strong sense of responsibility and meticulous attention to details
• Strong communication skills and able to build effective working relationships with cross-functional teams, tenants, business partners and stakeholders
• Multi-tasking, able to manage project timelines independently and meet tight deadlines
• Excellent in both written and spoken English and Chinese with the ability to craft compelling marketing content and copy
• Proficiency in PC applications including Microsoft Word, Excel, PowerPoint. Knowledge of digital design tools such as Photoshop, Illustrator and HTML will be an advantage

We offer attractive remuneration packages and fringe benefits to the right candidates.

Please send your resume with expected salary to us via:

• Email: recruitment@hld.com (Attached resume should be in MS Word or Plain Text format), OR
• By Post: Human Resources Department, Henderson Land Development Company Limited, 71/F, Two International Finance Centre, 8 Finance Street, Central, Hong Kong. (Please quote reference code on the envelope)