Henderson Land Launches “Realising Our New Central Harbourfront x AI Project”
Creating a Futuristic Concept for New Central Harbourfront with Innovative Technology

Henderson Land Group ("Henderson Land" or "the Group") is motivated by innovation, and is committed to creating better, smarter living throughout all stages of project execution from design through development, construction and management. Building on its brand tagline "Realising Your Imagination", Henderson Land has launched the “Realising Our New Central Harbourfront x AI project”, which is open to the public from now until 31 October. Using cutting-edge generative AI technology, this exciting project invites participants to collaborate in envisioning possibilities for the upcoming Central waterfront promenade. Embracing this new technology opens doors for the next generation to seek inspiration in innovation and nurture creativity that builds the future.

"Henderson Land's New Central Harbourfront development project is built around the design concept of a bridge," said Dr. Martin Lee Ka-shing, Chairman of Henderson Land Group. "We want to create a world-class landmark that incorporates ample greenery and public space in support of a sustainable future. By putting people first, we hope to foster a thriving community in the heart of the city and develop a shared space by the harbourfront as a valuable asset for everyone. To achieve this vision, we are inviting the public to explore the power of AI and help us imagine what this future inclusive community could look like."

In conceptualising this future public space at the Central Harbourfront, inspiration comes from innovation, sustainability, and people
The Site 3 New Central Harbourfront will be a vital link between core areas of Central and the waterfront, providing generous outdoor space and fostering community connections. Using Generative AI, the Realising Our New Central Harbourfront x AI project is inviting the public to contribute their ideas of a future cityscape. Participants will view a blueprint from two different perspectives and enter command prompts to create a design that aligns with their own vision for the space. The AI will then generate exclusive concept maps based on these prompts, and creations will be collected for online or offline public viewing.

Participants can select from an aerial base image and a fountain square base image, with each responding to specific prompts in crafting a design. For example, in the aerial base image, the prompt "Energy Conservation" may put solar panels or wind turbines along the seashore, while "Low Carbon Life" could plant trees towering in the warm sunshine, and "Art and Culture" might showcase a large-scale concert with water dancing and fireworks. The fountain square base image offers participants an opportunity to generate leisure facilities, with commands like “Biodiversity " filling the space around the fountain with flowers, birds and butterflies, “Shopping and Dining" filling the square with different outdoor booths,  and "Healthy Lifestyle" adding slow-living activities like yoga, jogging and picnicking — a glimpse of an ideal future for ourselves and future generations.

Register for Henderson Land Wallet to enjoy Michelin dining benefits and creative AI workshops
Through the campaign website (https://happenings.hld.com/en/), the public can access AI tools to generate exclusive “blueprints” for the Site 3 New Central Harbourfront. Registering for the Henderson Land Wallet also offers participants a wide array of benefits or creative AI workshop that are worth nearly HK$900,000 in total from more than 20 merchants associated or partnering with the Group. These include offers on dining, such as a CulinArt 1862 two-course dinner set coupon worth HK$458; AMOUR Aesthetic RF LIFT Face Tightening Treatment (worth HK$1,280); a discounted set menu at room 3, a Japanese cocktail bar at H Zentre, priced at HK$388 (original price HK$618); and a buy-three-get-one-free deal on a dinner menu at Arbor, H Queen's Michelin restaurant (a discount of HK$2,288). Participants may also receive a HK$100 dining voucher from Gassan, 25% off à la carte orders at Dang Wen Li by Dominique Ansel, a HK$100 food and beverage coupon from Mira Dining (Cuisine Cuisine ifc / JAJA / Tsui Hang Village), and a 10% discount on a luxurious spa experience at Four Seasons Hotel Hong Kong. Offers are limited and available while stocks last; terms and conditions apply.

Another benefit of registration is the opportunity to sign up for AI Workshops on designated weekends in October and November. Such workshops will be organised by The Hong Kong Association of Youth Groups, dedicated to nurturing young people through activities, and PREFACE, a global technology training and content company headquartered in Hong Kong. Workshop participants will gain a better understanding of the latest technology topics — ChatGPT and Generative AI — and learn about innovative text-to-visual tools like Midjourney.

Every two weeks from now until 31 October, Henderson Land will give out special awards to the most creative ideas submitted on social media. To enter, participants are required to follow the Group’s Instagram at @hendersonlandhk and share their ideas on their personal social media accounts with a brief description of their vision of the future of the New Central Harbourfront. Among the special prizes on offer are a one-night stay in a spa suite at The Mira Hong Kong with a buffet breakfast for two, a one-night accommodation in the Full Moon Room at Mira Moon Hotel with semi-buffet breakfast for two, a TGC x Little Twin Stars built-in hob worth more than HK$6,000, admission to AI smart workshop taught by a renowned architect and AI artist and more (terms and conditions apply). For details, please visit https://www.instagram.com/hendersonlandhk/.

In the future, Henderson Land will continue to realise its promises around innovation, sustainability and people. To discover more “Realising Your Imagination” moments, please visit Henderson Land’s brand website (https://brand.hld.com/realising-your-imagination/en).