Deputy Manager / Manager - Central Loyalty Program (Marketing)

• Assist in strategic planning for defining rules and business model of Central Loyalty Program
• Liaise and drive collaboration with both internal & external participants and partners for joint promotion opportunities & growth plans to capitalize on business opportunities
• Implement CRM activities including but not limited to loyalty program and member redemption
• Collaborate with internal & external parties on the member communication plans and member performance growth activities
• Enhance user interface design by understanding Central Loyalty Program, system and different touchpoints
• Ensure loyalty program rules are visible and clear, formalize program rules and content
• Lead the launch of marketing promotions, CRM campaigns & events to achieve business goals in a timely manner
• Monitor loyalty program performance of lifecycle initiatives, enrollment & engagement and prepare regular reports for management review
• Monitor marketing campaign timeline & budget, measure and analyze the effectiveness of marketing programs and prepare reports with budget planning
• Undertake other duties as assigned by management

• Degree holder
• Minimum 7 years’ experience in marketing and CRM or loyalty program
• Knowledge of CRM system with database management skills, able to work with IT team to develop new CRM system
• Experience in shopping malls or Central Loyalty Program is preferred
• Familiar with related CRM systems
• Good team player, energetic and passionate
• Able to motivate the team to drive business results in a proactive and collaborative manner
• Self-motivated, creative, detail-minded, efficient, independent and possess initiative to deliver the best quality of work
• Excellent communication, interpersonal, leadership and problem-solving skills
• Proficiency in spoken and written English and Chinese

We offer attractive remuneration packages and fringe benefits to the right candidates.

Please send your resume with expected salary to us via:

• Email: recruitment@hld.com (Attached resume should be in MS Word or Plain Text format), OR
• By Post: Human Resources Department, Henderson Land Development Company Limited, 71/F, Two International Finance Centre, 8 Finance Street, Central, Hong Kong. (Please quote reference code on the envelope)