Henderson Land Continues Henderson Arts @ Central Collaborating with Local Young Artists to Create an Art Car and Tote Bags Extending the Artistic Atmosphere to the Community

Henderson Land Development Company Limited (“Henderson Land” or the “Group”) (stock code: 12) is committed to supporting and nurturing budding local young artists. The Group introduced a series of Henderson Arts @ Central activities in March this year, including collaborating with two passionate and promising homegrown artists, Elaine Chiu and Zoie Lam, to transform the outdoor hoardings of the New Central Harbourfront Site 3 project into two murals “Realising Central Cityscapes”, which received overwhelming response. This summer, Henderson Land is once again collaborating with Elaine and Zoie to showcase their talents and the unique charm of Hong Kong, to introduce a new artistic experience to the public.

This time, Elaine Chiu transformed her artwork from the New Central Harbourfront Site 3 Project art hoarding to the car body of Lamborghini’s latest model, turning it into a unique art car. This is the first time she showcases her artwork in this art form. Starting from today to 29 July, the art car will be displayed at the Lamborghini Hong Kong showroom on Star Street in Wan Chai. The exhibition is open to the general public, providing free admission for visitors to immerse themselves in a truly unique art culture experience. Meanwhile Zoie Lam transformed her artwork on the Central art hoarding onto tote bags enabling more people to access to her works. Members of the public can also redeem in Henderson Land shopping malls. The designs on the art car and tote bags showcase Hong Kong’s natural landscapes and pay homage to several of Hong Kong’s most notable landmarks, including The Henderson, a new iconic landmark for Hong Kong and a super Grade-A commercial development, the New Central Harbourfront Site 3 project, IFC and the Peak, highlighting Hong Kong’s international cityscape.

To further extend the artistic atmosphere of Central to the wider community, the Group has also partnered with Elaine and Zoie to provide free workshops for 40 underprivileged children in August. This initiative aims to foster creativity, develop artistic skills, and empower these young individuals with a meaningful and enjoyable experience.

About the art car:
Date: From today to 29 July 2024
Time: 11:30am to 7pm
Location: Lamborghini Hong Kong Showroom, Star Street, Wan Chai
Fee: Free admission for the public (no reservation required)

About the redemption of the tote bag:
Date: From 15 July to mid-August
Time: 12 noon to 10pm
Location: MCP in Tsueng Kwan O, MOSTown in Ma On Shan, Trend Plaza, Shatin Centre, Shatin Plaza, Kolour Yuen Long and Kolour Tsuen Wan
Redemption Method: Stand a chance to redeem a tote bag upon spending HK$500 at one of the Henderson Land shopping malls and follow the group's IG/FB pages